About Us:

Founded by Nik Sharma, a serial entrepreneur, investor, advisor and a well-known Direct to Consumer creator, Sharma Brands is the go-to strategic initiatives firm for companies looking to launch and scale. Sharma Brands is trusted by category-defining brands, including Everlane, Chamberlain Coffee, Feastables, Cadence, and over 100 of the best DTC brands.

Position Overview:

You are the expert at all things Google Ads (including YouTube), Programmatic, and Paid Search.  As a Media Buyer leading buying for your accounts across Paid Search channels, you’ll be working closely with DTC clients. You will guide your clients and your team by analyzing historical data, identifying big picture trends and opportunities, and then using that data to build paid search strategies using Sharma Brands best practices.

As our Media Buyer, you'll be hands on keyboard responsible for Paid Search for our Google and programmatic clients, in partnership with our Paid Social buyers and greater Paid growth team. Your role will be to ensure all strategic initiatives are built and launched according to strict timelines and agreed-upon budgets across multiple ad accounts for some of the most prominent direct-to-consumer brands.

Attention to detail, proactive problem-solving, and data-driven decision-making are all essential characteristics in becoming a best-in-class media buyer at Sharma Brands. With every decision you make in your ad account, you will be looking for wins to scale, and analyzing your losses to create and execute on a better strategy moving forward.

Responsibilities:

• Having full awareness of your ad accounts’ performance and spend pacing.
• Managing media buying across social platforms and optimizing toward client’s goals.
• Creating forecasts and reporting on trends and opportunities for scale.
• Must be an expert at Google Ads (YouTube Ads as well), Programmatic, and you’ll lead your paid search accounts hands on keyboard.
• Providing regular feedback to your team on ad account performance, and leading internal strategy discussions on your accounts.
• Providing excellent, clear, and timely feedback to clients through email, slack, and via Google Meet.
• Diving deep into ad accounts, hands on keyboard - deploying, optimizing, and reporting on changes made to the ad account and why.
• Brainstorming big ideas, campaigns, offers, and determining the best way to communicate to customers, in partnership with the Paid Growth Specialist, Senior Paid Acccount Manager, Chief Growth Officer, and greater Paid team.
• Reporting on key wins, misses, and areas of opportunity.
• Briefing and ordering creative from our in-house creative teams - briefing in creatives to support your paid search channels.
• Researching keywords and overall search trends as they relate to your clients.
• Showing up every day with the mission in mind of growing and serving your clients and teammates in everything you do.