Role: Director of Paid Media

Location: Remote or NYC Hybrid

About Us:

Founded by Nik Sharma, a serial entrepreneur, investor, advisor and a well-known Direct to Consumer creator, Sharma Brands is the go-to strategic initiatives firm for companies looking to launch and scale. Sharma Brands is trusted by category-defining brands, including Everlane, Chamberlain Coffee, Feastables, Cadence, and over 100 of the best DTC brands.

Position Overview:

We are seeking a Director of Paid Media to analyze and manage campaigns across paid media platforms, with an emphasis on Meta and Google Ads. Reporting to the Chief Growth Officer, this role will lead our paid media team and responsible for its performance. The ideal candidate will have a proven track record in developing and implementing winning growth strategies, managing client relationships, and driving performance across paid media channels at a marketing agency.

Responsibilities:

• Oversee and optimize the day-to-day paid media campaigns for our world class US and Canadian clients
• Manage and mentor a team of media buyers, providing guidance, support, and feedback to ensure excellence in execution and professional development
• Together with our clients and the Chief Growth Officer, define and track clients’ key performance indicators (KPIs) to measure the success of paid media initiatives, revenue growth, and client satisfaction
• Act as a key point of contact for our clients, maintaining strong relationships and continuously ideating and delivering value-added strategies and tactics
• Ensure all campaigns are client approved, tested, QA’d, launched on time, and that there are no errors or miscommunication
• Analyze campaign performance metrics and A/B tests and optimize marketing campaigns across multiple channels to maximize ROI and achieve KPIs
• Utilize data analytics and insights to make informed decisions, identify growth opportunities, and present strategic recommendations to clients
• Collaborate with cross-functional teams to align retention initiatives with broader business objectives and client needs, working particularly closely with our Creative, Design, and CRO teams
• Prepare regular reporting and presentations for our clients and internal team, highlighting performance, progress, challenges, and actionable recommendations