About Us:

Founded by Nik Sharma, a serial entrepreneur, investor, advisor and a well-known Direct to Consumer creator, Sharma Brands is the go-to strategic initiatives firm for companies looking to launch and scale. Sharma Brands is trusted by category-defining brands, including Everlane, Chamberlain Coffee, Feastables, Cadence, and over 100 of the best DTC brands.

Position Overview:

You are the expert at all things Meta and TikTok. As a Media Buyer leading buying for your accounts across Paid Social channels,  you’ll be working closely with DTC clients. You will guide your clients and your team by analyzing historical data, identifying big picture trends and opportunities, and then using that data to build campaign structures using Sharma Brands best practices.

Media buying is both an art and a science. You’ll be continuously executing strategies on behalf of your clients, testing your hypotheses about why some creative, copy and landing pages work, and others don’t. You are always searching to improve, build, and chart out new paths to success for your clients.

As a Media Buyer, you'll be responsible for writing compelling creative briefs to inform our in-house team of editors, copywriters, and graphic designers, as well as building out campaigns in Facebook Ads Manager and TikTok Ads Manager. Your role will be to ensure all strategic initiatives are built and launched according to strict timelines and agreed-upon budgets across multiple ad accounts for some of the most prominent direct-to-consumer brands.

Attention to detail, proactive problem-solving, and data-driven decision-making are all essential characteristics in becoming a best-in-class social buyer at Sharma Brands. With every decision you make in your ad account, you will be looking for wins to scale, and analyzing your losses to create and execute on a better strategy moving forward.

Responsibilities:

• Having full awareness of your ad accounts’ performance and spend pacing.
• Managing media buying across social platforms and optimizing toward client’s goals.
• Creating forecasts and reporting on trends and opportunities for scale.
• Must be an expert at Facebook / Instagram/ TikTok. You will spend approximately 50% of your time on Meta and 50% of your time on TikTok.
• Providing regular feedback to your team on ad account performance, and leading internal strategy discussions on your accounts.
• Providing excellent, clear, and timely feedback to clients through email, slack, and via Google Meet.
• Diving deep into ad accounts, hands on keyboard - deploying, optimizing, and reporting on changes made to the ad account and why.
• Brainstorming big ideas, campaigns, offers, and determining the best way to communicate to customers, in partnership with the Paid Growth Specialist, Performance Marketer, Senior Paid Account Manager, Chief Growth Officer, and greater Paid team.
• Reporting on key wins, misses, and areas of opportunity.
• Briefing and ordering creative from our in-house creative teams - videos, gifs, ad copy, and statics as well as landing pages.
• Showing up every day with the mission in mind of growing and serving your clients and teammates in everything you do.
• Set up data architecture - pixel testing, placement, and event firing confirmation for all campaigns launched.