Retention Coordinator

Remote Eligible

About Us:

Founded by Nik Sharma, a serial entrepreneur, investor, advisor and a well-known Direct to Consumer creator, Sharma Brands is the go-to strategic initiatives firm for companies looking to launch and scale. Sharma Brands is trusted by category-defining brands, including Everlane, Chamberlain Coffee, Feastables, Cadence, and over 100 of the best DTC brands.

Position Overview:

We don’t often do this but are seeking a recent college graduate to join our team as a Retention Coordinator. Reporting to the Retention Director, this role will lead be a critical member of a fast-growing team within our agency support email and SMS marketing strategies for our clients. The ideal candidate will have interest in email/CRM marketing, coupled with strong project management skills, copywriting skills, and excellent attention to detail. The role will require approximately 50% of your time spent on greater retention efforts to support the Retention team and our clients, and 50% of your time spent on writing copy to support our clients’ email and SMS sends.

Responsibilities:

• Play a key role on the Sharma Brands retention team working to grow and enhance our clients’ retention marketing programs
• Collaborate with retention marketers, graphic designers, and clients to conceptualize and develop retention strategies and email/sms calendars that align with KPIs and brand identity/guidelines
• Write email and SMS copy to support our client’s campaign and automation emails + SMS, according to brand guidelines and according to our promotional calendar.
• Create detailed copy and design briefs and assign directly to creative teams, taking on a portion of the copy writing brief execution solo
• Project manage copy and design projects from conception through client approval and deployment
• Help build and manage triggered email & SMS campaigns and flows throughout the customer lifecycle to maximize sales and customer engagement in client’s platforms (e.g. Klaviyo and Postscript)
• Set up triggers for email and SMS automations & build automations and implement conditional splits as needed in client’s platforms (e.g. Klaviyo and Postscript)
• Test/QA all email/SMS campaigns and automations, checking for copy, design, functionality, dynamic products/fields, and links
• Stay updated on DTC, retention marketing, and email design trends and continuously innovate, bringing fresh and engaging ideas to the table