Retention Manager

Remote or NYC Hybrid

About Us:

Founded by Nik Sharma, a serial entrepreneur, investor, advisor and a well-known Direct to Consumer creator, Sharma Brands is the go-to strategic initiatives firm for companies looking to launch and scale. Sharma Brands is trusted by category-defining brands, including Everlane, Chamberlain Coffee, Feastables, Cadence, and over 100 of the best DTC brands.

Position Overview:

We are seeking an experienced Retention Manager to join our Growth team and develop email and SMS marketing strategies to enhance our client’s customer retention and engagement. Reporting to the Retention Director, this role will lead be a critical member of a fast-growing team within our agency. The ideal candidate will have a proven track record of managing successful CRM programs for eCommerce and DTC brands - in house or at an agency.

Responsibilities:

• Collaborate with Clients and creative teams to conceptualize and develop design ideas that align with KPIs and brand identity/guidelines
• Create detailed copy and design briefs and assign directly to creative teams.
  • Project manage copy and design projects from conception through client approval and deployment
• Upload creative assets and build email templates in ESPs such as Klaviyo
• Set up triggers for email and SMS automations. Build automations and implement conditional splits as needed
• Build audience segments as needed
• Write and edit email and SMS copy for flows and campaigns
• Work with the Retention Director on reporting and client-facing plans, to keep our brands always in the know on their numbers and on our next steps
• Test/QA all email/SMS campaigns and automations, checking for copy, design, functionality, dynamic products/fields, and links
• Stay updated on email design trends and continuously innovate, bringing fresh and engaging ideas to the table